Boards

Here are all my boards as will be presented in my portfolio:

Shoot Styling

The photoshoot and video have been done on the same day to create image consistency between artwork for brand consistency aim mentioned throughout. 

Styling inspiration:

In terms of hair and makeup hair will be sleek and straight to give the model an edgy look to match the street style theme. The makeup will be natural with  a slight smokey eye to promote natural beauty but still keeping it edgy.

In terms of clothing styling faux fur jackets are at the forefront of the campaign. The rest of the garments will be simple yet still in keeping with the theme. 

Due to costings the locations will be urban spots in Preston. 

My inspiration for the video is the following fashion film:http://vimeo.com/76544688

Black and white with split frames and inverted colours. this will be edited later on premier pro CC by adobe.

Examples of layouts based on research

New Logo

Shapes and clippings of images

Images in the background faded (reduced opacity)

Grey Scale graphs

Branding

These are all examples of things discussed in previous posts necessary for the report in terms of design 

Inside

I love the slightly faded pieces of imagery . I would use these as parts of my background using promotional images. However I wouldn't use colour because as stated before , its mainly black and white.

This image backs up my previous comment of wanting images but don't want them to be the forefront of the report. This is one example on a way I could do it.

Cover Page Designs

All these are different variations of a same design playing with borders, logo, spacing and layout. 

The final one looks like the following: 

I chose this as the final image because it accurately represents the street style , the new logo and has an iconic british phone box in shot which makes the viewer instinctively know its British.

As you can see the new logo is on the last few designs including the final design. This is the same logo as on the packaging. 

Layout and Design Inspiration

I really like the clash of images used in this picture. Something to consider when designing the front cover.

Here is an excising promotional image:

The cover must shadow this style .

I love the shape of this book. Its more visually appealing and interesting than a norm A4/A5. However in terms on printing it could be difficult to find someone who can do it.

I like the mix of fonts and colour however for DD It could look a little messy and too quirky for the classic image I'm trying to pull though.

I really like the big white spaces on the pages. Its very reminiscent of  artistic fashion publications and fashion photo books. this is something I would like to use to inspire my book. 

Although the book itself is mean to be creative I would like to keep the report very business like to maintain the classic, serious side of designer duchess and let the promotion speak for its edginess and street style. Therefore layout and presentation will be basic . One thing I will use a lot is branding. As people reading the report most likely will be new to designer duchess its important to subliminally put the brand across as well as its content.

Design and Layout.

Up to date any graphs have been done in black and white. Based on Designer Duchess previous promotion, which isn't much, they use a lot of black and white. Their look book is 60% black and white and their original website and logo is also. From the start I knew I wanted something simple, black and white. To be chic and classic as the name suggests, Designer Duchess. I thought id let the garments and new promotional images speak for the edgy street style side of the brand.

At first I played around with fonts to create this mix of classiness and street style however after feed back I realised it was too much and cheapened the look instead of making it look edgy and classic.
Here are some examples:

I also originally wanted to do a staple bound book like a booklet in the style of the current DD look book however I knew that I would need more than 10 pages due to the writing therefore that style was no longer an option as no printer could cater for that type of creation. So I decided to settle for a book. This would give the brand the sophisticated serious edge it needs.