All these are different variations of a same design playing with borders, logo, spacing and layout.
The final one looks like the following:
I chose this as the final image because it accurately represents the street style , the new logo and has an iconic british phone box in shot which makes the viewer instinctively know its British.
As you can see the new logo is on the last few designs including the final design. This is the same logo as on the packaging.
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