The first costing is TrueView Youtube ads. These are difficult to be exact as it works on a bidding
system. According to the information site “If you want to generate traffic to your website,
focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding -- manual or automatic --.
may be right for your campaign”. For example if 100 people see the advertisement but only 3 click.
You only pay for the 3 clicks. If the brand’s maximum bid is 25p, keeping in mind that its often less, and we play it to 100 people per day with a 25% success rate. This is £6.25 per day. This, over 17 weeks the ad will be showing out of the total 22 week campaign, will cost the total of £2975.
Next are the flyers. According to a quote given by printed.com for 2000 flyers to give out at the
19.
pop up events it will cost the brand £245.9. The champagne and refreshments available on the
first day of each pop up for press and bloggers will approximately be £150. This multiplied by the 5 press events equivalents to £750. The Events staff will also have to be paid. There will be 3 customer service staff per event. Each event is 3 days long. The total number of weekends the pop up shops will be on for is 12. 12 multiplied by 3 is 36 and 36 times by £7 per hour equals £252. This multiplied by 3 equals the total payment for customer service staff being £756.
The cost of the blogger outreach programme, based on wholesale price, will cost approximate-
ly £1300. This is calculated by the amount of bloggers/celebrities that will be sent garments: 20, times the average price of the coat selection that will be sent: £60.
The cost per press pack will be about £40 per pack. This is expensive as very few are being made therefore manufacturing costs are higher. The reason they are so expensive are because of the three soft toys inside that have been custom made for the press packs.
A web/Graphic designer will be needed to modify the website, create the countdown and set up the newsletter and flyer designs. The same designer will be used to ensure that the designs and overall look of these pieces of the promotion match. According to a graphic designer survey posted
system. According to the information site “If you want to generate traffic to your website,
focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding -- manual or automatic --.
may be right for your campaign”. For example if 100 people see the advertisement but only 3 click.
You only pay for the 3 clicks. If the brand’s maximum bid is 25p, keeping in mind that its often less, and we play it to 100 people per day with a 25% success rate. This is £6.25 per day. This, over 17 weeks the ad will be showing out of the total 22 week campaign, will cost the total of £2975.
Next are the flyers. According to a quote given by printed.com for 2000 flyers to give out at the
19.
pop up events it will cost the brand £245.9. The champagne and refreshments available on the
first day of each pop up for press and bloggers will approximately be £150. This multiplied by the 5 press events equivalents to £750. The Events staff will also have to be paid. There will be 3 customer service staff per event. Each event is 3 days long. The total number of weekends the pop up shops will be on for is 12. 12 multiplied by 3 is 36 and 36 times by £7 per hour equals £252. This multiplied by 3 equals the total payment for customer service staff being £756.
The cost of the blogger outreach programme, based on wholesale price, will cost approximate-
ly £1300. This is calculated by the amount of bloggers/celebrities that will be sent garments: 20, times the average price of the coat selection that will be sent: £60.
The cost per press pack will be about £40 per pack. This is expensive as very few are being made therefore manufacturing costs are higher. The reason they are so expensive are because of the three soft toys inside that have been custom made for the press packs.
A web/Graphic designer will be needed to modify the website, create the countdown and set up the newsletter and flyer designs. The same designer will be used to ensure that the designs and overall look of these pieces of the promotion match. According to a graphic designer survey posted
on a forum the average price per hour (PPH) is £21-£30. However The results showed that it could
be anywhere between £10-+50 . An approximate cost for the brand can be the average price, £25,
times an approximate amount of hours it would take to design and create the promotion,6, equals
£150.
For the visual promotion such as the fashion film and promotional images the same photographer/ videographer would shoot them both to again create image consistency. Both the filming and pho- to shoots could be done in 2 full days of filming. Based on quotes received from actual photographers and videographers the brand can expect to pay £200 per day plus £200 per day for the model. As it is an outdoor shoot no studio or props besides the brands own garments need to be used. They will however need a makeup/hair artist. Rates vary however the average is £150 per day.
For the visual promotion such as the fashion film and promotional images the same photographer/ videographer would shoot them both to again create image consistency. Both the filming and pho- to shoots could be done in 2 full days of filming. Based on quotes received from actual photographers and videographers the brand can expect to pay £200 per day plus £200 per day for the model. As it is an outdoor shoot no studio or props besides the brands own garments need to be used. They will however need a makeup/hair artist. Rates vary however the average is £150 per day.
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