After speaking with my course leaders they said that maybe a brand awareness campaign isn't enough and I need to do something else along side it. After attending a lecture on way to create hype and get customers interested I came up with my concept.
A limited edition capsule collection consisting on 3 coats. The reasons and things that the range will achieve are as follows:
1. Create a hype around the brand
2.create a sense of urgency hence increasing sales.
3. The range will be more trend orientated than the current collection hence appealing to a wider target market.
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