Should the campaign be followed to plan the brand will increase its UK presence and meet the
above aims in the objective to increase sales. The campaign created has been mindfully molded
to fit the brands objectives, requirements and needs as well as keeping in mind their low budget all
on a set time scale of 22 weeks.
Future developments for the brand include but are not limited to creating a fashion forward line. Should the limited edition collection be successful the brand could create a seasonal range to
run alongside its more classic range appealing to a larger target market and could expand into a trusted and highly thought of brand in the minds of the consumers in the UK market. The brand could get more involved in events such as fashion week and sponsor animal friendly charities and events. This will raise their profile not only as a faux fur specialist but as an animal friendly brand therefore appealing to all 3 target customers. A celebrity endorsement could also be a likely option to raise profile. This could involve an animal rights involved celebrity or a blogger depending on the target customer changes that may happen as the brand grows
Future developments for the brand include but are not limited to creating a fashion forward line. Should the limited edition collection be successful the brand could create a seasonal range to
run alongside its more classic range appealing to a larger target market and could expand into a trusted and highly thought of brand in the minds of the consumers in the UK market. The brand could get more involved in events such as fashion week and sponsor animal friendly charities and events. This will raise their profile not only as a faux fur specialist but as an animal friendly brand therefore appealing to all 3 target customers. A celebrity endorsement could also be a likely option to raise profile. This could involve an animal rights involved celebrity or a blogger depending on the target customer changes that may happen as the brand grows
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