Gap in the market - Trend

Having established there is a gap in terms of outerwear now I must establish a gap in terms of trend.

WGSN : http://www.wgsn.com.ezproxy.uclan.ac.uk/content/report/Trend_Analysis/Womenswear/2013/December/teddy_bear_fur_emerging_trend.html

The teddy bear fur trend is something predicted to be big.  With styles such as the short black fur which looks very similar to the trend.

Based on the research designer duchess fit a fairly good criteria in terms of being on trend. Fur is huge for autumn/winter 2014.

Then there are also crazy and colourful things about to happen with fur with different textures, fur length, shape and colour.

Marc Jacobs Runway - Dip Dye Fur.