Methods to measure success

Social media marketing will be measured by the increase in customer
interaction and likes. On facebook this can be measured via a metrics

system on the site. Twitter can be monitored by tweetdeck and

Instagram can be monitored by Statigram . By calculating the growth rate

pre campaign and post campaign the successfulness of the campaign can be measured.
The pop up shops need to be measured in terms of sales and exposure. This means that the brand awareness aim if met, will mean that customers, press and bloggers will post on social media about the event and the brand. If they do, a buzzword search will find this. Secondly the increase of sales. Both from the event itself and the website.
If people have been interested in the flyers advertising the limited edition range the consumer will go online to have a look. The sudden increase in traffic can be measured to establish the success rate of awareness of the limited edition.
The blogger outreach programme will measure its success by monitoring what the bloggers post (effectively raising brand awareness) and monitoring any increase in website traffic.
The fashion film on Youtube Ads will be measures via Google analytics. This will allow the brand to monitor the click through rate ( to the website) and the website traffic will increase.
The newsletter can be measured by email monitoring. This will tell the brand how many people opened and viewed the email and the click through rate to the website.
Finally, Editorials can be measured in sales increase from the date of publish until approximately a month.