Campaign

The press pack will be a branded box with 3 key items inside. The first is a branded CD with a series of promotional images. This is for potential Editorials or features from magazines. The second is a series of promotional images and fabric samples in the style of a swatch ring. The worded press release and brand background will also be on this. This plays on the range

of furs and colours the brand offers. The third will be three soft toy animals in the style of the 3 limited edition coats. This will keep them interested and curious in the brand. It will give enough away yet still create a hype. These will be sent to magazines such as Vogue, Look, Grazia, Cosmopolitan and Company Magazine. These are magazines that all three of the brands target markets are likely to read. There will not be a launch party. This is due to the low promotional budget. Local press and bloggers will however be invited to the pop up shop in each location on the first day. This will create publicity of the next locations and help create a hype. It will also give the bloggers and
fashion icons a chance to fully appreciate the quality of the clothes. There will be a press and blogger section with sofas and champagne and food at each event location on the first day.
At the pop up shops there will be an open window display with the whole shop being see through as if made of glass. A projector will flash the designer duchess logo on nearby buildings and streets next to the pop up shop. There will also be flyers given out announcing the brand’s limited edition set of 3 coats.