Design and Layout.

Up to date any graphs have been done in black and white. Based on Designer Duchess previous promotion, which isn't much, they use a lot of black and white. Their look book is 60% black and white and their original website and logo is also. From the start I knew I wanted something simple, black and white. To be chic and classic as the name suggests, Designer Duchess. I thought id let the garments and new promotional images speak for the edgy street style side of the brand.

At first I played around with fonts to create this mix of classiness and street style however after feed back I realised it was too much and cheapened the look instead of making it look edgy and classic.
Here are some examples:

I also originally wanted to do a staple bound book like a booklet in the style of the current DD look book however I knew that I would need more than 10 pages due to the writing therefore that style was no longer an option as no printer could cater for that type of creation. So I decided to settle for a book. This would give the brand the sophisticated serious edge it needs.