There will be 2 types of staff that deal directly with customers.
The first is the employee in charge of social media. Their job is not only to promote brand activity in an exciting and engaging way but many customers will seek support and will want questions answered and will direct them at the brands social media. It is the employees job to be able to answer these queries with a kind and sympathetic manner as well as with specialist knowledge. Said knowledge will be achieved in training. They will also receive a manual in case they need to refresh their knowledge or to make sure they don’t feel lost at any point to give them the confidence they need.
The second is the staff at the pop up shops. They must smile and be polite with customers as well as engage in interesting conversations with the customers. Both employees are seen as the living embodiment of the brand image and must take this seriously. They must be exciting , energetic and fun individuals who possess impeccable customer servic
e skills and will go above and beyond to give that service. The pop up staff will not be pushy with sales. Instead they will act like friends and make conversation, even if it has nothing to do with the coats. This will make customers warm to the new brand and make them trust. They will greet customers at the door of the popup shop, they will cash handle at the till and they will stop people in the street to chat and give them flyers announcing the limited edition range of three coats. They will also be responsible for making sure refreshments and champagne are available for bloggers and press on the first day of each event
The staff will be in Designer Duchess faux Leather leggings in a colour of their choice with a sweatshirt or top of their choice and if its cold one of the coats . All of their choice from Designer Duchess. This will also serve as promotion for the brand.
In addition to the customer facing staff, there will be an employee in charge of the blogger out- reach programme who will be at the pop up events on the first day where the press and bloggers will be. The employee will liaise with bloggers and press and manage the programme as well as responsible for sending the press packs. She will collaborate with the social media employee to update the blog/style section on the website.
For graphics and visuals such as the fashion film and images for the campaign and the style section designer duchess will hire a fashion photographer who’s style is appropriate for the brand. This will help the promotion correlate and have the same style for the campaign.
Finally, a website/graphics designer will be commissioned to create the website moderations and set up the news letter, etc.
The first is the employee in charge of social media. Their job is not only to promote brand activity in an exciting and engaging way but many customers will seek support and will want questions answered and will direct them at the brands social media. It is the employees job to be able to answer these queries with a kind and sympathetic manner as well as with specialist knowledge. Said knowledge will be achieved in training. They will also receive a manual in case they need to refresh their knowledge or to make sure they don’t feel lost at any point to give them the confidence they need.
The second is the staff at the pop up shops. They must smile and be polite with customers as well as engage in interesting conversations with the customers. Both employees are seen as the living embodiment of the brand image and must take this seriously. They must be exciting , energetic and fun individuals who possess impeccable customer servic
e skills and will go above and beyond to give that service. The pop up staff will not be pushy with sales. Instead they will act like friends and make conversation, even if it has nothing to do with the coats. This will make customers warm to the new brand and make them trust. They will greet customers at the door of the popup shop, they will cash handle at the till and they will stop people in the street to chat and give them flyers announcing the limited edition range of three coats. They will also be responsible for making sure refreshments and champagne are available for bloggers and press on the first day of each event
The staff will be in Designer Duchess faux Leather leggings in a colour of their choice with a sweatshirt or top of their choice and if its cold one of the coats . All of their choice from Designer Duchess. This will also serve as promotion for the brand.
In addition to the customer facing staff, there will be an employee in charge of the blogger out- reach programme who will be at the pop up events on the first day where the press and bloggers will be. The employee will liaise with bloggers and press and manage the programme as well as responsible for sending the press packs. She will collaborate with the social media employee to update the blog/style section on the website.
For graphics and visuals such as the fashion film and images for the campaign and the style section designer duchess will hire a fashion photographer who’s style is appropriate for the brand. This will help the promotion correlate and have the same style for the campaign.
Finally, a website/graphics designer will be commissioned to create the website moderations and set up the news letter, etc.
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