The place where Designer Duchess is available
for UK customers is online. Designer Duchess is
already stocked in boutiques across the country
but on a small level. In these boutiques there are
limited sizes and a limited
variety of garments. Online will stock not only an array of sizes but all the styles that the brand has. Certain styles from the original collection will be available on the UK Designer Duchess tour ofthe country in pop up stores. But this only lasts
a month and due to mobility factors there will be limited stock.
Although this campaign is aimed at the UK, products bought online can be shipped globally. Shipping costs vary.
Designer Duchess being a young brand is still trying to find its place and doesn’t have a large budget. Therefore it is available primary online as it is cost effective and available on a wide scale in terms of consumer outreach.
The reason Edinburgh, Leeds, Manchester, Birmingham and London have been picked as locations for the pop-up tour is because these metropolitan cities have the highest concentration of all three of our target markets. By setting the pop up shops in the centre of these metropolitan cities, and on a weekend, it ensures maximum consumer reach, and therefore offers the brand the exposure it needs to increase brand awareness in the UK.
variety of garments. Online will stock not only an array of sizes but all the styles that the brand has. Certain styles from the original collection will be available on the UK Designer Duchess tour ofthe country in pop up stores. But this only lasts
a month and due to mobility factors there will be limited stock.
Although this campaign is aimed at the UK, products bought online can be shipped globally. Shipping costs vary.
Designer Duchess being a young brand is still trying to find its place and doesn’t have a large budget. Therefore it is available primary online as it is cost effective and available on a wide scale in terms of consumer outreach.
The reason Edinburgh, Leeds, Manchester, Birmingham and London have been picked as locations for the pop-up tour is because these metropolitan cities have the highest concentration of all three of our target markets. By setting the pop up shops in the centre of these metropolitan cities, and on a weekend, it ensures maximum consumer reach, and therefore offers the brand the exposure it needs to increase brand awareness in the UK.
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