The Promotion that will be carried out:
-
Social Media Marketing
(SMM)
-Like and Share Competition
-
Pop-up shops in Key
metropolitan cities.
-Flyers announcing limited
edition set of 3 coats.
-
Blogger Outreach Program
-
PETA collaboration
-
Website Moderations
- Blog/style Section
-
Fashion film
-
Trueview youtube
advertisements
-
Newsletter Sign up.
-
Press pack
-
Editorials
-
Launch Party
Taking into consideration the fairly wide age gap
between the key customers and the low budget the
brand possesses, limits the options in terms of
promotion. The campaign will adopt a through the line
promotion strategy.
One thing all three of our target customers have in common is that they use social media. Some more than others and more frequently, however they all use it. With this in mind social media marketing (SMM) would be ideal both in terms of reach and cost. The blogger outreach will also be documented via social media which will tie up with the brands SMM.
The location to which to put up the pop – up shops is also crucial. Big cities will not only reach our target market but also a secondary market. It will also
increase outreach and awareness of the brand.
One thing all three of our target customers have in common is that they use social media. Some more than others and more frequently, however they all use it. With this in mind social media marketing (SMM) would be ideal both in terms of reach and cost. The blogger outreach will also be documented via social media which will tie up with the brands SMM.
The location to which to put up the pop – up shops is also crucial. Big cities will not only reach our target market but also a secondary market. It will also
increase outreach and awareness of the brand.
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