MY First Proposal

Draft Proposal                     

Charlotte Helen Gregory          FM3021

At the current moment there are 2 strong concepts in mind in terms of my final campaign. The 3^rd concept is a little less developed however worth pitching.

1.Designer Duchess

At my internship, I manage my own brand called designer duchess. This Australian brand , that started in 2011, is rapidly taking the world by storm with their strong brand values. DD (Designer duchess) are passionate about animal wellbeing and are front liners in the battle against using real fur in the industry. As an answer to this DD have designed an amazing feeling faux fur range. Not only this, they use other materials to substitute all other animal products such as leather and they make the garments look really great. With their strong brand values and timeless brand style my campaign would be a Launch campaign for the UK. Although they are stocked in boutiques all around the country DD have yet to break the UK market. My campaign aims would be to raise brand awareness as well as awareness for their passionate cause.

2.Social Media takeover.

After researching through up and coming trends, it seems that the Social media trend is here to stay for at least a few more years. My idea is to embrace this to the max for a brand that heavily uses social media such as topshop. The social media takeover will take place in flagship stores and maybe only on certain lines in the stores depending on the logistics. Some of the things included in this campaign are digital hangers with how many likes and shares the garment has on social media. This already exists in some stores in Brazil. With these kinds of ideas in mind it would show that the brand is not only fun and creative, but leading the game in all things technical ( which is a raging wars for many brands ).

3. Luxury Experience

Being interested in the luxury market my idea was to create a sort of luxury experience for higher market brands. My brand in mind is Burberry. From Burberrys promotion, POS, and VM one would get the impression of a luxury brand yet it offers no super luxury services to its big spending clients.  My idea is to create a luxury, personalized VIP experience for its elite customers. This would not only keep up the brands luxury image but attract a high spending clientele. These VIP sessions could involve tailoring, personal shopping, fine food tasting or a mix of these three and other possible options.

Having Discussed these ideas with my course leader I have decided to start my research with Idea number 1. Designer Duchess UK release Campaign.