Pure London - Buyers Event Research

I recently attended the world famous trade show PURE. It was a great experience for me especially in terms of gaining trend awareness. While I was there I had a look at other faux fur brands and this post can be considered as an extension to my previous "competitors" post. Out of the hundreds of brand at Pure there where a mere 4 faux fur brands, one of which being Designer Duchess. I spoke to the UK leader of the brand however I already know him, so it was just to maintain a good relationship for work and final campaign purposes. The other 2 brands at Pure where Lello Pagnotta, and the Jayley collections. I managed to get a few primary images of their garments however they aren't great as you could only photograph if you where to buy so I had to be weary of not getting caught.

Lello Pagnotta:
This Italian brand has a website, however you cannot buy from it. You can only buy from a wholesaler. The website just offers information about the brand, in Italian with no english translation. However I have seen enough to understand what the brand is about. Its classic, timeless styles in incredibly authentic, great italian fabric. They also supply an array of products however seemed to specialise in accessories and outerwear such as gillets and coats.

JayLey Collection: http://www.jayleycollection.com/collections/all

JayLey promote both faux and authentic fur. they specialise in accessories such as hats, shawls, etc. The do have ponchos and other outerwear. Unfortunately I cannot get hold of price points as the website is for wholesalers only. They are quite fun with their garments with mismatch materials and bright colours and patterns. The only promotion they do is their website and attending other trade shows.