What/Who is Designer Duchess?

This is the press release from Designer Duchess. The brand give off not only an ethical message but a very edgy street style vibe.  This is accurately represented in the press pack and Look book. (selection of look book pages, but not all of them).

However the website doesn't really give of the same vibe. Although the way it is designed is simplistic, modern and chic,

 the images used for the garments aren't styled well, the hair and makeup and model look basic and slightly amateurish and the images themselves give a cheap, tacky feel to the garments.

This is a misrepresentation of the product. Having seen, and felt the product it feels very genuine and its incredible quality but these images don't show that.

Here is another press release:
The tone and design of this piece I feel misrepresents the collection also. However  the content is education and successfully puts the brand message across to the consumer.